11 July 2017
The original collaborative working company, WeWork was born in New York’s SoHo district in 2010, on a mission to build beautiful, shared office spaces with a new sense of community.
Already one of the top five privately-owned “unicorns” in the world, and among the largest New York-based companies investing in London, with 11 sites across the city by autumn 2016, WeWork brought W on board as it embarked on ambitious plans to double its space in the capital in 2017.
Our campaign, designed to increase understanding of the company’s USPs and drive sign-ups to its iconic locations, is focused on extending its profile into new areas of the media – engaging design, business, entrepreneurship and vertical outlets, as well as nationals.
As well as telling WeWork’s business story to the broadest possible audience and amplifying its own initiatives, we also generate news-reactive content around the brand. Capitalising on the Tube strike chaos of early 2017, we encouraged WeWork to open its doors to suffering commuters – delivering an 1,000+% uplift in sign-ups to the WeWork site in just one day